Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Short Takes"

Forrester study says behavioral data is under utilized

Forrester study says behavioral data is under utilized

We found an interesting study Forrester conducted in conjunction (or on behalf of) Silverpop. The [...]

iPrefer links luxury hotels with rewards

iPrefer links luxury hotels with rewards

Preferred Hotel Group links about 650 unique hotel destinations in over 85 countries. The chain is [...]

Arbys launches social sharing campaign with PunchTab

Arbys launches social sharing campaign with PunchTab

In conjunction with the launch of a new menu item, the Smokehouse Brisket, Arby's has [...]

Will Convenience Stores invade the Fast Casual dining space?

Will Convenience Stores invade the Fast Casual dining space?

For years, convenience stores have been places to do your shopping on the run, often [...]

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Event Calendar for Loyalty Marketers

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