Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Short Takes"

How do you choose the right loyalty model? (Video!)

How do you choose the right loyalty model? (Video!)

One of the most frequent questions we are asked today is "should I have a [...]

Sephora Beauty Board adds to Beauty Insider

Sephora Beauty Board adds to Beauty Insider

"Product addiction can be a beautiful thing" Hmmmm. I guess in the world of cosmetics [...]

Running My Starbucks Rewards through the loyalty filter

Running My Starbucks Rewards through the loyalty filter

My Starbucks Rewards is hailed by marketers as one of the most successful loyalty programs [...]

Pat Lewis shares on the importance of loyalty in convenience retail

Pat Lewis shares on the importance of loyalty in convenience retail

Convenience Store Decisions ran an article last week which included comments from Pat Lewis, Founder [...]

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Event Calendar for Loyalty Marketers

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