Category "Measurement & Metrics"

IPSOS – There’s no “P” in Loyalty?

IPSOS – There’s no “P” in Loyalty?

"P" as in Profitability, that is. Part of the challenge in playing the Loyalty Marketing game [...]

What’s Your Plan?

What’s Your Plan?

What's Your Plan? Contributed by Mike Capizzi Economic tidal waves cause disruptive things to happen along the [...]

Loyalty Program Financial Liability – The Loyalty Truth

Loyalty Program Financial Liability – The Loyalty Truth

When I sat down to write about managing the financial liability generated by customer loyalty [...]

Back to Basics

Back to Basics

Editor's Note: Mike Capizzi is Managing Director of Marketing Strategists, LLC, an independent consulting practice [...]

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RetailWire BrainTrust

Bill Hanifin is a contributor to the RetailWire BrainTrust. Click below to keep up with discussions on trending topics in retail and loyalty marketing.

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2nd Annual Loyalty Academy Conference – Coming in March 2017! Sign up now for early bird pricing!

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