"P" as in Profitability, that is.
Part of the challenge in playing the Loyalty Marketing game [...]
What's Your Plan?
Contributed by Mike Capizzi
Economic tidal waves cause disruptive things to happen along the [...]
When I sat down to write about managing the financial liability generated by customer loyalty [...]
Editor's Note: Mike Capizzi is Managing Director of Marketing Strategists, LLC, an independent consulting practice [...]
Bill Hanifin is a contributor to the RetailWire BrainTrust. Click below to keep up with discussions on trending topics in retail and loyalty marketing.
"It depends" has to be the most maddening response to questions such as this one, but when you […]
TripAdvisor is wise to extend its brand into the physical world and maybe can create brand […]
Entertainment and dining events external to the mall itself will generate more traffic and surely […]
The idea of co-locating brands and developing "store-in-store" concepts has gone through at least 2 […]
So much has been said about this incident that I want to take a different perspective. The airlines […]
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