"P" as in Profitability, that is.
Part of the challenge in playing the Loyalty Marketing game [...]
What's Your Plan?
Contributed by Mike Capizzi
Economic tidal waves cause disruptive things to happen along the [...]
When I sat down to write about managing the financial liability generated by customer loyalty [...]
Editor's Note: Mike Capizzi is Managing Director of Marketing Strategists, LLC, an independent consulting practice [...]
Bill Hanifin is a contributor to the RetailWire BrainTrust. Click below to keep up with discussions on trending topics in retail and loyalty marketing.
The premise that a silent competition exists between generational groups to garner the attention of […]
No matter was pre-disposed opinions I may hold regarding the potential of self-drivers, I have to […]
As much as I want to embrace the future of AI, I can't say that I know anyone who says "Let me talk […]
Developing a strategy to attract Boomers into the future, retailers should consider not just […]
The visibility of the problem is widespread, as flight attendants on a flight last week included a […]
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