Category "Measurement & Metrics"

The Net Promoter Score Interview with Rob Markey – Part One

The Net Promoter Score Interview with Rob Markey – Part One

In a previous post I mentioned that I was the beneficiary of a serendipitous moment [...]

Wallet Allocation Rule vs. Net Promoter Score

Wallet Allocation Rule vs. Net Promoter Score

Sometimes you work really hard for a small break. Other times serendipity shows its face [...]

Is Breakage the Next Loyalty Dinosaur?

Is Breakage the Next Loyalty Dinosaur?

Breakage is the classic crutch of loyalty marketing financial models. As I mentioned here in [...]

Data Rocks, but only when it’s Rock Solid

Data Rocks, but only when it’s Rock Solid

What do chocolate, red wine, credit cards and the internet have in common? Each offers benefits [...]

Become a Loyalty Truth Insider!

We don't publish often to our subscriber lists, but when we do.....it's powerful information that you can use in your business. Just share a few bits of information here and consider yourself to be an insider at LoyaltyTruth.com.
  • This field is for validation purposes and should be left unchanged.
Banner
Banner

RetailWire BrainTrust

Bill Hanifin is a contributor to the RetailWire BrainTrust. Click below to keep up with discussions on trending topics in retail and loyalty marketing.

Banner

2nd Annual Loyalty Academy Conference – Coming in March 2017! Sign up now for early bird pricing!

FREE Loyalty Manifesto

Event Calendar for Loyalty Marketers

Pin It on Pinterest