Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Measurement & Metrics"

Data Discovery leads to Customer Insight – Part 2

Data Discovery leads to Customer Insight – Part 2

Editors Note: Today's author is Richard Boire, the Founder of Boire Filler Group, an experienced [...]

Investing in Customer Insight Starts with Data Discovery

Investing in Customer Insight Starts with Data Discovery

Editors Note: Today's author is Richard Boire, the Founder of Boire Filler Group, a tenured [...]

What’s Big Data Really All About?

What’s Big Data Really All About?

Big Data is everywhere. Size must matter because I've been reading and hearing about Big [...]

Dusting Off Dirty Data

Dusting Off Dirty Data

I like to joke with clients that a strategy recommendation without a foundation in customer [...]

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Event Calendar for Loyalty Marketers

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