Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Marketing Technology"

The KeyRing Thing

The KeyRing Thing

In the beginning, there were punchcards. Since then, man has created magnetic stripe and bar [...]

How Mature is your Loyalty Software?

How Mature is your Loyalty Software?

Editor's note: The build versus buy decision is visited often by loyalty program sponsors.  Formal [...]

Forget RFID, We’ll Just Read Your Mind…

Forget RFID, We’ll Just Read Your Mind…

Whether you love technology or struggle to keep up with it, you have to admire [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
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Event Calendar for Loyalty Marketers

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