Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Gamification"

GSummit Conference & Workshops – June 10-13, 2014

GSummit Conference & Workshops – June 10-13, 2014

The GSummit Conference and Workshops will be held this year in San Francisco June 10-13. Over [...]

Surprise & Delight. Tactic or Strategy?

Surprise & Delight. Tactic or Strategy?

Surprise and Delight is a promotional tactic that has proven successful in many applications, but [...]

Who is the Godfather of Gamification?

Who is the Godfather of Gamification?

The application of game mechanics to customer marketing has been quickly evolving over the past [...]

Building a practical framework for Contextual Loyalty

Building a practical framework for Contextual Loyalty

Having context for something implies we have experienced something like it before. It is impossible [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
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Event Calendar for Loyalty Marketers

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