Category "Gamification"

GSummit Conference & Workshops – June 10-13, 2014

GSummit Conference & Workshops – June 10-13, 2014

The GSummit Conference and Workshops will be held this year in San Francisco June 10-13. Over [...]

Surprise & Delight. Tactic or Strategy?

Surprise & Delight. Tactic or Strategy?

Surprise and Delight is a promotional tactic that has proven successful in many applications, but [...]

Who is the Godfather of Gamification?

Who is the Godfather of Gamification?

The application of game mechanics to customer marketing has been quickly evolving over the past [...]

Building a practical framework for Contextual Loyalty

Building a practical framework for Contextual Loyalty

Having context for something implies we have experienced something like it before. It is impossible [...]

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RetailWire BrainTrust

Bill Hanifin is a contributor to the RetailWire BrainTrust. Click below to keep up with discussions on trending topics in retail and loyalty marketing.

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