Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Communications"

Spirit Airlines takes flight with Unique Promotional Messages

Spirit Airlines takes flight with Unique Promotional Messages

Consumer brands are not only tough to establish, but expensive in the process. The investment [...]

Democrats use RFID Go-Tag for cashless payment at the convention

Democrats use RFID Go-Tag for cashless payment at the convention

Between the two political parties, the Democrats win the propeller-head award. In addition to their [...]

The Politics of Loyalty: Earn points for supporting McCain

The Politics of Loyalty: Earn points for supporting McCain

National politics, especially presidential campaigns, have always been known for the showbiz, the posturing, and [...]

Borders Does Surveys Right!

Borders Does Surveys Right!

I’ve been tracking the use of email by loyalty program sponsors for the past year [...]

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Event Calendar for Loyalty Marketers

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