Category "Coalition Loyalty"

Mega Awards Honors Virgin Blue Velocity as Best Airline Loyalty Program

Mega Awards Honors Virgin Blue Velocity as Best Airline Loyalty Program

The Mega Event wrapped up last week in Montreal with the first annual presentation of [...]

Mega Event 2010 – First Day Report

Mega Event 2010 – First Day Report

I don't usually include conference reports as posts in Loyalty Truth, but the quality of [...]

Can Social Media Unlock the Promises of 1 to 1 Marketing?

Can Social Media Unlock the Promises of 1 to 1 Marketing?

Don Peppers and Martha Rogers gave birth to the concept of 1 to 1 Marketing [...]

Coalition Success in Any Language

Coalition Success in Any Language

The proven model worldwide to form a multi-partner Coalition loyalty program is essentially the same, [...]

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