Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Case Study"

Atlantic City, Trump and a Casino Down on its Luck

Atlantic City, Trump and a Casino Down on its Luck

A couple of years ago, I wrote a post about Atlantic City and its prolonged [...]

Tasti D-Lite is Smooth

Tasti D-Lite is Smooth

Technology Enables, but Imagination Wins Tasti D-Lite not only rolled up its sleeves to take advantage [...]

DSW Rewards – A Customer Experience that Fits

DSW Rewards – A Customer Experience that Fits

While Tom Rapsas was in New Jersey buying wiper blades at Pep Boys, I was [...]

Pep Boys Rewards – Does Auto Enrollment Make Your Engine Knock?

Pep Boys Rewards – Does Auto Enrollment Make Your Engine Knock?

I’m not a car guy. So why does Pep Boys want me in their loyalty program? I [...]

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Event Calendar for Loyalty Marketers

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