Category "Case Study"

Can Corporate Culture Derail Customer Loyalty Efforts?

Can Corporate Culture Derail Customer Loyalty Efforts?

Amazon Prime has received high praise from many analysts and industry observers. One Businessweek article [...]

Citgo Good Rewards

Citgo Good Rewards

Citgo Good Rewards is a seasonal promotion designed to encourage drivers to shift some of [...]

Ace Hardware and AutoZone Stack Loyalty Odds in their Favor

Ace Hardware and AutoZone Stack Loyalty Odds in their Favor

I watched 8 high school travel league basketball games this weekend. From that statement, you [...]

Sports Authority Plays the Loyalty Game

Sports Authority Plays the Loyalty Game

There's a lot of shorthand language used in sports. A singular word is often used [...]

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RetailWire BrainTrust

Bill Hanifin is a contributor to the RetailWire BrainTrust. Click below to keep up with discussions on trending topics in retail and loyalty marketing.

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