Category "Case Study"

Amazon, Starbucks imagine new options for customer loyalty

Amazon, Starbucks imagine new options for customer loyalty

I was sharing thoughts on current trends in loyalty marketing with a group of bankers [...]

OneBlood & Walgreens offer Loyalty that’s good for you

OneBlood & Walgreens offer Loyalty that’s good for you

I partake in many discussions with loyalty critics. One this week in RetailWire talked about [...]

Fireside Chat with Lee Hammond, VP Digital, Interscope Records

Fireside Chat with Lee Hammond, VP Digital, Interscope Records

During the Badgeville Summit #Engage 2012 in San Francisco last month, I was fortunate to [...]

Walgreens Balance Rewards – Interview with Adam Holyk

Walgreens Balance Rewards – Interview with Adam Holyk

As news about the launch of a new loyalty program from Walgreens, Balance Rewards, trickled [...]

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