Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Case Study"

My Starbucks Rewards Delivers Half a Cup

My Starbucks Rewards Delivers Half a Cup

When I cite examples of brands that are changing the face of loyalty marketing, Starbucks [...]

Amazon, Starbucks imagine new options for customer loyalty

Amazon, Starbucks imagine new options for customer loyalty

I was sharing thoughts on current trends in loyalty marketing with a group of bankers [...]

OneBlood & Walgreens offer Loyalty that’s good for you

OneBlood & Walgreens offer Loyalty that’s good for you

I partake in many discussions with loyalty critics. One this week in RetailWire talked about [...]

Fireside Chat with Lee Hammond, VP Digital, Interscope Records

Fireside Chat with Lee Hammond, VP Digital, Interscope Records

During the Badgeville Summit #Engage 2012 in San Francisco last month, I was fortunate to [...]

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Event Calendar for Loyalty Marketers

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