Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Brand"

QR Codes Create Digital Curiosity

QR Codes Create Digital Curiosity

When I first saw a QR code, I shrugged my shoulders and thought "one more [...]

Advertising is Changing. Are You Changing With It?

Advertising is Changing. Are You Changing With It?

The customer has escaped. We can no longer control the process of how and where [...]

How to Create a Dominant Brand

How to Create a Dominant Brand

A few questions about Brands Why do some brands dominate and others just compete? Can brand value [...]

Discover Says They’re #1 in Loyalty. Does Anyone Care?

Discover Says They’re #1 in Loyalty. Does Anyone Care?

I saw a TV commercial for the Discover credit card the other day and they [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
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Event Calendar for Loyalty Marketers

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