Category "Brand"

Advertising is Changing. Are You Changing With It?

Advertising is Changing. Are You Changing With It?

The customer has escaped. We can no longer control the process of how and where [...]

How to Create a Dominant Brand

How to Create a Dominant Brand

A few questions about Brands Why do some brands dominate and others just compete? Can brand value [...]

Discover Says They’re #1 in Loyalty. Does Anyone Care?

Discover Says They’re #1 in Loyalty. Does Anyone Care?

I saw a TV commercial for the Discover credit card the other day and they [...]

Dick’s No Sweat Protection Plan – A Classic Loyalty Asterisk

Dick’s No Sweat Protection Plan – A Classic Loyalty Asterisk

These days, it seems that consumers can't buy a major appliance, personal computer, or big [...]

Become a Loyalty Truth Insider!

We don't publish often to our subscriber lists, but when we do.....it's powerful information that you can use in your business. Just share a few bits of information here and consider yourself to be an insider at LoyaltyTruth.com.
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