Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Brand"

What we need are more big ideas

What we need are more big ideas

A friend at an ad agency recently shared with me some spec creative work they [...]

The Customer Can’t Be Denied

The Customer Can’t Be Denied

Boarding a flight to Los Angeles today, I went old school and bought a newspaper. [...]

IHOP National Pancake Day Turns Greed Into Good

IHOP National Pancake Day Turns Greed Into Good

There have been a growing number of eat-for-free days sponsored by fast food restaurant chains [...]

Red Bull and Adrenalin Loyalty

Red Bull and Adrenalin Loyalty

Friday is known as a get-away day. If schedules permit and the stars align, people [...]

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Event Calendar for Loyalty Marketers

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