Category "Brand"

The Customer Can’t Be Denied

The Customer Can’t Be Denied

Boarding a flight to Los Angeles today, I went old school and bought a newspaper. [...]

IHOP National Pancake Day Turns Greed Into Good

IHOP National Pancake Day Turns Greed Into Good

There have been a growing number of eat-for-free days sponsored by fast food restaurant chains [...]

Red Bull and Adrenalin Loyalty

Red Bull and Adrenalin Loyalty

Friday is known as a get-away day. If schedules permit and the stars align, people [...]

How The Zappos Culture Drives Loyalty

How The Zappos Culture Drives Loyalty

When you're selling hammers, every prospect looks like a nail. You've heard the expression before. [...]

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