Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Banking & Cards"

Are Cash Back Cards The Best?

Are Cash Back Cards The Best?

We live in a world that tolerates, if not celebrates, grandiose celebration. Just read the [...]

Rewarding Relationships A Key to Improving Bank Reputation

Rewarding Relationships A Key to Improving Bank Reputation

If you have thick skin, you'll do just fine as a banker. I know, I [...]

Back to the Future with EMV Cards & Loyalty Marketing

Back to the Future with EMV Cards & Loyalty Marketing

EMV cards have been in the spotlight this year, with JP Morgan Chase, U.S. Bank, [...]

American Express Plays the Social Card

American Express Plays the Social Card

Loyalty is Social and American Express knows it. The credit card issuer launched its "Social Currency" [...]

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Event Calendar for Loyalty Marketers

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