Category "Analytics"

Aimia invests in data analytics firm Fractal

Aimia invests in data analytics firm Fractal

Highlighting the importance of data analytics to the formulation and execution of successful marketing strategy, [...]

What customers want: more privacy

What customers want: more privacy

The business model of the early internet was all about collecting eyeballs. No, I’m not [...]

Will Tesco dump its Clubcard loyalty programme?

Will Tesco dump its Clubcard loyalty programme?

An interesting article popped up today in London's Telegraph. Written by Graham Ruddick, it puts [...]

Breach of Irish loyalty program database impacts 1.1 Million

Breach of Irish loyalty program database impacts 1.1 Million

A breach of Irish based loyalty provider LoyaltyBuild is now being described by media as [...]

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