Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Airline"

JetBlue Jettisons the Loyalty Asterisk

JetBlue Jettisons the Loyalty Asterisk

By now you've seen the news that JetBlue will no longer expire miles earned by [...]

American Airlines Pops the Big Question

American Airlines Pops the Big Question

American Airlines finally popped the big question. Actually they popped about 25 minutes of questions [...]

Spirit Airlines Email Campaigns – Clever or Clueless?

Spirit Airlines Email Campaigns – Clever or Clueless?

We read a lot about techniques that break through crowded email inboxes by using inventive [...]

Virgin America Elevates Loyalty

Virgin America Elevates Loyalty

There are many paths to creating customer loyalty. The models range from promotional (Groupon) to [...]

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Event Calendar for Loyalty Marketers

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