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Baby Boomers – the wanna be Millennials

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Baby Boomers – the wanna be Millennials
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Members of Generation Y were once a curiosity, sometimes a perplexing annoyance for their older friends and families in the Baby Boomer segment. Now, as we predicted some time ago in LoyaltyTruth.com, the ways of the Millennial have influenced the broader marketplace.
 
The article referenced here tells an interesting tale of how one Boomer channeled Millennial behaviors to spark a flagging music career and urges marketers to recognize that its “time to plan your business around this new reality”. 
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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]

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