Bill Hanifin

BillHanifin_newheadshotBill Hanifin is a recognized leader in the areas of loyalty marketing, payment systems, and technology with an impressive history of developing and implementing loyalty and customer strategies for leading organizations around the world. He is a Founding Member of the Customer Strategy Network.

With over 20 years experience across the marketing and financial service industries, Bill has created a suite of innovative and measurable marketing strategies used to assist clients achieve their business objectives, increase profitability and create a sustainable competitive market advantage.

Throughout his professional career, Bill has worked with multiple financial institutions, retailers, payment networks and loyalty operators to apply new approaches to meet varying objectives.

While he has often been told that playing golf leads to more sales, Bill has found that a good long run is the best medicine to stimulate creative thinking. In addition to his family, Bill’s outside interests include competing in marathons, open water swims, and triathlons including Ironman distance events.


Rick Ferguson

Rick is an acknowledged expert in the theory and practice of loyalty marketing. Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behaviour. He previously led global thought leadership efforts at Aimia and LoyaltyOne. Rick has consulted for Fortune 500 clients including American Express, Procter and Gamble and Visa Inc.

Rick is frequently called on by the media to comment or contribute to stories on the current state of and outlook for the loyalty industry. He has been quoted as a loyalty expert in various prominent publications, including the Wall Street Journal, New York Times, USA Today, MSNBC, the Globe and Mail, the UK Guardian, Fast Company, and Advertising Age. He has also served as a contributor to The Journal of Consumer Marketing and has written monthly columns for NACS magazine and Chief Marketer.

Rick has been a keynote or featured speaker at many industry Conferences, including Card Forum, the DMA Annual, Eye for Travel, FTMA, Loyalty World, and NACS. He’s also delivered educational workshops and webinars on the principles, practices and technologies of loyalty marketing in Australia, Canada, Chile, China, Germany, Malaysia, Singapore, South Africa, the United Kingdom, and the United States.


Tom Rapsas

Tom Rapsas is a writer, creative director and strategist who has worked for several prominent direct and relationship marketing agencies including Ogilvy & Mather Direct, FCB Direct/FCBi, and MRM Worldwide, the relationship marketing arm of McCann Erickson. He also had a 5-year stint as the head of creative at loyalty marketing firm Frequency Marketing, now Epsilon.

During his 20-plus year career, he has developed digital and direct solutions for many of the world’s top brands, including AIG (21st Century insurance), AT&T, Avis, Citibank, EarthLink, Eddie Bauer, ETS, Home Depot, IBM, Merck and Verizon. Since 2011, he has been a creative lead on Verizon’s CRM efforts.

Tom is a regular contributor on issues related to advertising, marketing and CRM and can be followed on Twitter @tomrapsas. Tom has also published an inspirational book titled “Life Tweets” which was released in 2012 and is a regular blogger for the yoga/spirituality site Elephant Journal.


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