Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Bill Hanifin

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1-800 Flowers is snipped by the Loyalty Asterisk™

Living on the edge of Loyalty

The Politics of Loyalty: Earn points for supporting McCain

CVS ExtraCare Wins the Gold Medal in Pharmacy Loyalty

Eat Biscoff, Earn Miles?

Borders Does Surveys Right!

Borders Does Surveys Right!

I’ve been tracking the use of email by loyalty program sponsors for the past year [...]

The Fringe Becomes Mainstream

Anyone who tuned in to ABC’s Wide World of Sports in 1982 may have witnessed [...]

Finding a cure for Digital Myopia

Being a player in our new digital age is akin to being the catcher in [...]

Vitamin Shoppe & Healthy Awards Club

A Loyalty program can be to a retailer as snakeskin is to a reptile. The [...]

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Short Takes

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How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

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6 keys to connecting with the most economically powerful generation in history

6 keys to connecting with the most economically powerful generation in history

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Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

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Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

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A Millennial View on Revamping a Loyalty Program

A Millennial View on Revamping a Loyalty Program

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NFC chip injected into hand is Bitcoin cold storage

NFC chip injected into hand is Bitcoin cold storage

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Event Calendar for Loyalty Marketers

Industry News

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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

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Plenti gets a grocer

Plenti gets a grocer

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Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

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Loyalty Academy announces November course schedule

Loyalty Academy announces November course schedule

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Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

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Bink hopes to create stronger loyalty program engagement with UK launch

Bink hopes to create stronger loyalty program engagement with UK launch

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