Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Bill Hanifin

Plenti gets a grocer

Plenti gets a grocer

Loyalty Truth reported in September 2016 that the rumor mill was churning about coalition loyalty [...]

Three Words for Customer Loyalty in 2017

Three Words for Customer Loyalty in 2017

The 3 Words Process Each year, Loyalty Truth completes an exercise to select 3 words that [...]

Hammer Nutrition carves its own path to Customer Loyalty

Hammer Nutrition carves its own path to Customer Loyalty

Creating "loyalty" across a customer base is not an easy task. Just defining what you [...]

Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

Loylogic, the Swiss-based loyalty provider with a global footprint, announced the launch of a new [...]

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Event Calendar for Loyalty Marketers