Arbys launches social sharing campaign with PunchTabPrevious Article
Back to the future: Forget loyalty programs, it’s about customer engagementNext Article

Amazon touts Prime as it raises free shipping threshold

Line Spacing+- AFont Size+- Print This Article
Amazon touts Prime as it raises free shipping threshold
Related Articles

Amazon announced that it is raising the minimum purchase amount per order to $35 in order to receive free shipping. Some analysts cite the rising cost of shipping, while others contend that Amazon is flexing its muscles as a market leader, imposing a form of price premium on its customers.

The announcement on the Amazon web site reads almost like an advertisement for Amazon Prime. And why not? Our research shows that Prime members spend almost 5X the amount annually than non-members and that once hooked, over 90% of members renew in subsequent years.

Raising the minimum purchase to earn free shipping will encourage more customers to consider joining Prime. Amazon reported in the past that every 1% of new Prime members equates to a 1.5% bump in revenues, and with penetration of Prime still at less than 10% of its customer base, there is lots of room for growth.



Industry News

Plenti gets a grocer

Plenti gets a grocer   0

Loyalty Truth reported in September 2016 that the rumor mill was churning about coalition loyalty operator Plenti landing a grocery partner. Earlier this week, the announcement was made that Winn [...]

Become a Loyalty Truth Insider!

We don't publish often to our subscriber lists, but when we's powerful information that you can use in your business. Just share a few bits of information here and consider yourself to be an insider at
  • This field is for validation purposes and should be left unchanged.

RetailWire BrainTrust

Bill Hanifin is a contributor to the RetailWire BrainTrust. Click below to keep up with discussions on trending topics in retail and loyalty marketing.


2nd Annual Loyalty Academy Conference – Coming in March 2017! Sign up now for early bird pricing!

FREE Loyalty Manifesto

Event Calendar for Loyalty Marketers

Pin It on Pinterest

Share This