Independent and unbiased insight on customer loyalty and data-driven marketing

🔍Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]

Customer Loyalty and Natural Disasters

Customer Loyalty and Natural Disasters  0

Why did Walgreens Balance Rewards change its point expiration policy?

Why did Walgreens Balance Rewards change its point expiration policy?  0

7 Possible Outcomes from the Amazon, Whole Foods Deal That You Should Know

7 Possible Outcomes from the Amazon, Whole Foods Deal That You Should Know  2

Analytics

Qantas launches analytics venture, Red Planet

Qantas launches analytics venture, Red Planet

Qantas Loyalty, the customer loyalty arm of the giant Australian airline, has launched a data analytics firm known as Red Planet . The new company is positioning the massive data stores accumulated by Qantas through its own Frequent Flyer [...]

Customer Experience

Designing your loyalty program with the end in mind

Designing your loyalty program with the end in mind

Walking through the Loyalty Expo conference held May 23 – 25 in Orlando Florida, I was seeking to learn something new about the customer loyalty business. Case studies and program results are high on my list as first hand program [...]

Millennial Marketing

Inside the mind of the Millennial Generation

Inside the mind of the Millennial Generation

The search for the “real Millennial” continues like an episode of Deadliest Catch. In that popular show, the pursuers relentlessly target their prey with a bevy of resources and the benefit of past year’s experience as their principal assets. The [...]

Payments

Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

The world spins, things change and we should embrace the change as long as it's beneficial for society as a whole. Nothing is spinning faster than the payments business, and I believe we are in the midst of the the [...]

Retail

Hammer Nutrition carves its own path to Customer Loyalty

Hammer Nutrition carves its own path to Customer Loyalty

Creating "loyalty" across a customer base is not an easy task. Just defining what you are trying to accomplish can spark lively discussion among your marketing team. Cutting through the marketing-speak, what are your true expectations for a customer loyalty initiative? [...]

Social Loyalty

Kipling launches loyalty program with social features

Kipling launches loyalty program with social features

Kipling, the fashion brand known for its bags adorned by Kipling mascot monkeys, is launching a new loyalty program in October 2014. Born in Belgium, the Kipling story is one of passion, creativity and entrepreneurial spirit. At least that’s what [...]

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Event Calendar for Loyalty Marketers

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