Breaking News
  • YouTube plans to launch dedicated video gaming siteLast year, Google attempted to purchase the online-streaming service Twitch. For those of you that don’t know, Twitch.tv is the commanding force of the live online streaming industry, esports and the [...]
  • Best Western comes out on top in annual surveyMoving up the ranks from last year’s Annual Hotel Chain Survey, Business Travel News declared Best Western and Best Western Plus as the #1 hotel brands in their respective categories. [...]
  • Dunkin Donuts mobile deliveryDunkin Donuts is the latest brand rumoured to be testing a mobile delivery service following announcements made by rival chains including Starbucks, Chipotle, and McDonald’s. During a recent interview on [...]

Independent and unbiased insight on customer loyalty and data-driven marketing

🔍Belly and Apple need to correct one critical flaw to reach potential

Belly and Apple need to correct one critical flaw to reach potential

Apple and Belly have announced an expansion of their partnership where Belly will become one of Apple's recommended Apps for Business and, in the words of Belly CEO Logan LaHive, [...]

What’s missing from Plenti?

What’s missing from Plenti?  0

Will American Airlines lose my loyalty over $14?

Will American Airlines lose my loyalty over $14?  0

YouTube plans to launch dedicated video gaming site

YouTube plans to launch dedicated video gaming site  0

Analytics

What customers want: more privacy

What customers want: more privacy

The business model of the early internet was all about collecting eyeballs. No, I’m not thinking about an outtake from the latest episode of Criminal Minds, I’m referring to building a gigantic audience and driving advertising rates on a website [...]

Customer Experience

Will the iBeacon be a world changer for marketers?

Will the iBeacon be a world changer for marketers?

Apple's iBeacon technology has gotten lots of attention recently. It’s been described by some as having the potential to “change the world forever”. Apple's iBeacon is a proprietary location based system founded on Bluetooth low-energy (BLE) wireless technology. Apple isn’t the only [...]

Gamification

The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification

I'm thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me focused on this subject, as did my presentation last month [...]

Millennial Marketing

The Internet of Things is coming closer

The Internet of Things is coming closer

Earlier this year, Google closed a $3.2 billion deal to acquire Nest Labs. Along with the purchase, two innovative products came along: the “smart” Nest Thermostat and Nest Protect. Nest products stand to revolutionize the way consumers control functions inside their homes [...]

Retail

MCX goes public at Money 2020

MCX goes public at Money 2020

Among the talks given at Money 2020 last week, the keynote by Dekkers Davidson, CEO MCX was top on the list for many delegates. The Merchant Customer Exchange, better known as MCX, is a membership group backed by a growing group [...]

Social Loyalty

Hotelied.com makes social loyalty a reality

Hotelied.com makes social loyalty a reality

A new social media site aimed at travelers, Hotelied offers discounts at participating hotels to members based on a blend of social media standing (followers) and the amount of accumulated travel loyalty points in preferred hotel and airline programs. Leading with [...]

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