🔍Comcast provides reasons why consumers fear Big Data

Comcast provides reasons why consumers fear Big Data

We live in the age of Big Data. To me that translates into opportunity. Brands have the ability to collect and aggregate data from online and offline sources to better understand [...]

New Event Calendar for Loyalty Marketers

New Event Calendar for Loyalty Marketers  0

Happy Birthday Plenti

Happy Birthday Plenti  0

Designing your loyalty program with the end in mind

Designing your loyalty program with the end in mind  0

Analytics

Social media penetration in the Arab World

Social media penetration in the Arab World

While most people focus on the churning geo-politics of the Arab states, we wanted to take a look at the social media penetration of the region. Here are a few quick facts: An estimated 82 million, or 22% of the total [...]

Customer Experience

Why did Starbucks change its loyalty program?

Why did Starbucks change its loyalty program?

What you need to know about the changes to My Starbucks Rewards Earlier this week, Starbucks announced changes to its My Starbucks Rewards program that will take effect in April 2016. The changes were made public in a conference call featuring Starbucks [...]

Gamification

The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification

I'm thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me focused on this subject, as did my presentation last month [...]

Millennial Marketing

Inside the mind of the Millennial Generation

Inside the mind of the Millennial Generation

The search for the “real Millennial” continues like an episode of Deadliest Catch. In that popular show, the pursuers relentlessly target their prey with a bevy of resources and the benefit of past year’s experience as their principal assets. The [...]

Retail

Has Loyalty Marketing lost its way?

Has Loyalty Marketing lost its way?

From the Editor: Whether Loyalty Marketing has lost its way is a question that we hear from time to time. It’s a valid question to ask, and we posed it recently to Nick Chambers for an opinion from across the pond. [...]

Social Loyalty

Kipling launches loyalty program with social features

Kipling launches loyalty program with social features

Kipling, the fashion brand known for its bags adorned by Kipling mascot monkeys, is launching a new loyalty program in October 2014. Born in Belgium, the Kipling story is one of passion, creativity and entrepreneurial spirit. At least that’s what [...]

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RetailWire BrainTrust

Bill Hanifin is a contributor to the RetailWire BrainTrust. Click below to keep up with discussions on trending topics in retail and loyalty marketing.

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2nd Annual Loyalty Academy Conference – November 17th, 2016. Sign up now for early bird pricing!

FREE Loyalty Manifesto

Event Calendar for Loyalty Marketers

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