Breaking News
  • YouTube plans to launch dedicated video gaming siteLast year, Google attempted to purchase the online-streaming service Twitch. For those of you that don’t know, Twitch.tv is the commanding force of the live online streaming industry, esports and the [...]
  • Best Western comes out on top in annual surveyMoving up the ranks from last year’s Annual Hotel Chain Survey, Business Travel News declared Best Western and Best Western Plus as the #1 hotel brands in their respective categories. [...]
  • Dunkin Donuts mobile deliveryDunkin Donuts is the latest brand rumoured to be testing a mobile delivery service following announcements made by rival chains including Starbucks, Chipotle, and McDonald’s. During a recent interview on [...]

Independent and unbiased insight on customer loyalty and data-driven marketing

🔍What you really need to know about Starbucks and Loyalty

What you really need to know about Starbucks and Loyalty

Last week Starbucks announced changes to its My Starbucks Rewards program, even shortening the name to Starbucks Rewards. I chronicled the impact of the changes for Starbucks customers and addressed the [...]

Why did Starbucks change its loyalty program?

Why did Starbucks change its loyalty program?  0

Cumberland Farms gets smart about loyalty

Cumberland Farms gets smart about loyalty  0

How to improve your loyalty program through secret shopping

How to improve your loyalty program through secret shopping  0

Analytics

Aimia invests in data analytics firm Fractal

Aimia invests in data analytics firm Fractal

Highlighting the importance of data analytics to the formulation and execution of successful marketing strategy, global loyalty leader Aimia has announced its investment in Fractal Analytics. Fractal is reported to be India's second largest "pure-play analytics provider" and competes in the [...]

Customer Experience

Is Downsell the New Upsell?

Is Downsell the New Upsell?

I recently called my TV-service provider and a funny thing happened. The company, which has never wasted an opportunity to try and upsell me at every point of contact, actually tried to “downsell” me. Here’s what took place: I realized that [...]

Gamification

The convergence of Loyalty Marketing and Gamification

The convergence of Loyalty Marketing and Gamification

I'm thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me focused on this subject, as did my presentation last month [...]

Millennial Marketing

The Internet of Things is coming closer

The Internet of Things is coming closer

Earlier this year, Google closed a $3.2 billion deal to acquire Nest Labs. Along with the purchase, two innovative products came along: the “smart” Nest Thermostat and Nest Protect. Nest products stand to revolutionize the way consumers control functions inside their homes [...]

Retail

What do Richard Sherman and Omni-channel marketing have in common?

What do Richard Sherman and Omni-channel marketing have in common?

In a sea of marketing buzzwords, marketers spend too much time debating definitions and defending proprietary positions, while social proof for the buzzword drifts aimlessly in media currents. Omni-channel marketing is one buzzword that seems to be stuck in the place where [...]

Social Loyalty

Hotelied.com makes social loyalty a reality

Hotelied.com makes social loyalty a reality

A new social media site aimed at travelers, Hotelied offers discounts at participating hotels to members based on a blend of social media standing (followers) and the amount of accumulated travel loyalty points in preferred hotel and airline programs. Leading with [...]

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