🔍Where do Customer Engagement and Loyalty intersect?

Where do Customer Engagement and Loyalty intersect?

Customer Engagement is a popular term that some marketers would like to convince you to substitute for Customer Loyalty. Through my experience the two concepts are not substitutes for one [...]

Plenti gets a grocer

Plenti gets a grocer  0

Three Words for Customer Loyalty in 2017

Three Words for Customer Loyalty in 2017  0

Hammer Nutrition carves its own path to Customer Loyalty

Hammer Nutrition carves its own path to Customer Loyalty  0

Analytics

Qantas launches analytics venture, Red Planet

Qantas launches analytics venture, Red Planet

Qantas Loyalty, the customer loyalty arm of the giant Australian airline, has launched a data analytics firm known as Red Planet . The new company is positioning the massive data stores accumulated by Qantas through its own Frequent Flyer [...]

Customer Experience

Designing your loyalty program with the end in mind

Designing your loyalty program with the end in mind

Walking through the Loyalty Expo conference held May 23 – 25 in Orlando Florida, I was seeking to learn something new about the customer loyalty business. Case studies and program results are high on my list as first hand program [...]

Millennial Marketing

Inside the mind of the Millennial Generation

Inside the mind of the Millennial Generation

The search for the “real Millennial” continues like an episode of Deadliest Catch. In that popular show, the pursuers relentlessly target their prey with a bevy of resources and the benefit of past year’s experience as their principal assets. The [...]

Payments

Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

The world spins, things change and we should embrace the change as long as it's beneficial for society as a whole. Nothing is spinning faster than the payments business, and I believe we are in the midst of the the [...]

Retail

The Digitalization of Retail [Infographic]

The Digitalization of Retail [Infographic]

Ever wonder how much technology is changing the retail industry? Well, it is a question that keeps us up at night at Loyalty Truth and we set out to find some answers. Fortunately we found an informative infographic based on [...]

Social Loyalty

Kipling launches loyalty program with social features

Kipling launches loyalty program with social features

Kipling, the fashion brand known for its bags adorned by Kipling mascot monkeys, is launching a new loyalty program in October 2014. Born in Belgium, the Kipling story is one of passion, creativity and entrepreneurial spirit. At least that’s what [...]

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RetailWire BrainTrust

Bill Hanifin is a contributor to the RetailWire BrainTrust. Click below to keep up with discussions on trending topics in retail and loyalty marketing.

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